Story ideas

Story ideas

Need an angle for your Stockholm story? Here are our best ideas. Use them freely as a basis for your story or for pure inspiration.

• Stockholm - the unicorn factory

  Stockholm produces more billion-dollar companies per capita than any other region in the world after Silicon Valley. Skype, King, Mojang, Klarna and Spotify are all unicorns founded in Stockholm. Truecaller and iZettle are other Stockholm based companies about to reach a billion-dollar valuation.

• Stockholm - the birthplace of music tech innovations

  Stockholm is famous for ranking among the world’s top exporters of music as well as its vibrant tech scene. But fewer people know that the Swedish capital is the number-one hub for the music tech industry. Music tech is where music and technology connect.

• How Stockholm is good for you

  Consider a 40-hour workweek, a minimum of five weeks of vacation a year, 480 days of paid parental leave, clean air and nature just around the corner. Add values in the form of flat hierarchies, gender equality and ethnic diversity at work and you get Stockholm: a city is quite unlike any other major startup hub in the world.

• Stockholm – the health tech hub

  Today, technological innovations are transforming health care on a global scale and creates irresistible business opportunities along the way. A story of the reasons why so much of this interesting development is taking place in the Stockholm-Uppsala region. And why we think you should get in early.

• Stockholm for foodies

  In recent years the city of Stockholm has gained international attention and reputation as a place where chefs are reinventing their roots and food traditions, and are creating new. Stockholm is arguably where the new Swedish gastronomy got its start and where it continues to develop.

• The Nobel story

  Alfred Nobel (1833-1896) is one of the most famous Stockholmers of all time. The prize that bears his name is known worldwide. His spirit of curiosity, creativity and entrepreneurship lives on, especially in Stockholm during an intensive week at the end of each year.