For travel trade

A dozen destinations rolled into one

A dozen destinationsrolled into one

Stockholm is a modern city and global innovator where trends in music, design, fashion, food and technology are born. At the same time, you’re always just a stone’s throw from untouched nature and right on the edge of a scenic archipelago. Introduce your client to our city of contrasts.

Photo: Henrik Trygg

Createwanderlust

Create wanderlust

We offer a number of tools that can help you to show why our city is a must-visit. We work in tandem with the local travel industry and are experts at supporting travel agents and tour operators.

What we offer

Photo: Henrik Trygg

Step into your clients' shoes

The best way to promote and sell a destination is to experience it for yourself. We offer travel agents a city pass which provides free entry to many museums and attractions as well as sightseeing by bus and boat in Stockholm.

Photo: Fond & Fond

Access to a ready-made network

Make instant connections with reliable and experienced partners. Whether you’re seeking to connect with a DMC, hotel, sightseeing or activity company, we’ve spent years growing our network and are pleased to share it with you.

All aboard to Stockholm

The Baltic Sea Region displays a unique and different side of Europe. Right at its heart is Stockholm, with one of the most breathtaking natural landscapes in the world.

Expand yourclients’ horizons

Stockholm is a characterful city full of scenic hikes, breathtaking views, world heritage sites, over 100 museums, and much more.

Photo: Anna Hugosson

Guide #4

The great outdoors

Nature reserves, parks, lakes and beaches...in Stockholm, you’re never far from nature. It’s one of our city’s most unique qualities.

Why choose

Stockholm

Why include Stockholmin your program?

Photo: Agnes Gällhagen/Johnér

Reason #1

Foodie paradise

Every year, Stockholm’s culinary scene grows ever more reputable. Increasingly diverse and innovative, the city offers a smorgasbord of foodie delights from Michelin-starred fine dining to ramen joints with queues around the block.

Two men walking down a staircase inside the Royal Palace in Stockholm.

Photo: OnceUponAJourney/StockholmLGBT

Reason #2

A journey of discovery

Stockholm boasts a museum for even the most niche of interests. With over 100 museums, castles and attractions, from the interactive ABBA museum to the medieval old town of Gamla stan, there’s no shortage of sites in Stockholm.

Visitors in the garden of City Hall, viewing Riddarholmen

Photo: Jeppe Wikström

Reason #3

A feel-good trip

Stockholm has a unique approach to sustainability built on environmental, economic and social impact. With more people choosing to travel consciously, our city offers them the opportunity to experience a new destination in tune with their own values.

A view of the culture festival in Stockholm

Photo: Herman Caroan

Reason #4

An eventful year

Stockholm is bursting at the seams with great events. New concerts, exhibitions, festivals, shows, and guided tours virtually every day of the year mean there's always something to explore.

Paint a picture with high quality images and videos

The high-quality photos and videos in our Media Bank show Stockholm in its best light. All assets are free to use.

Highlights

What’s on in stockholm

Each year, we host a wide variety of public events, live concerts, international gatherings and much more. See a selection of Stockholm News & Highlights for the coming year.

Audience in front of a music performance

Photo: Visit Stockholm, Oskar Scheller

This season's highlights

We make the most of springtime here in Stockholm. Many restaurants and cafés open their outdoor serving areas, and big events are staged in scenic locations.