For travel trade
Stockholm is a modern city and global innovator where trends in music, design, fashion, food and technology are born. At the same time, you’re always just a stone’s throw from untouched nature and right on the edge of a scenic archipelago. Introduce your client to our city of contrasts.
We offer a number of tools that can help you to show why our city is a must-visit. We work in tandem with the local travel industry and are experts at supporting travel agents and tour operators.
How we can help
Step into your clients' shoes
The best way to promote and sell a destination is to experience it for yourself. We offer travel agents a city pass which provides free entry to many museums and attractions as well as sightseeing by bus and boat in Stockholm.
Access to a ready-made network
Make instant connections with reliable and experienced partners. Whether you’re seeking to connect with a DMC, hotel, sightseeing or activity company, we’ve spent years growing our network and are pleased to share it with you.
All aboard to Stockholm
Stockholm is a characterful city full of scenic hikes, breathtaking views, world heritage sites, over 100 museums, and much more.
Dubbed “the world’s longest art gallery”, Stockholm’s metro system is adorned with artworks dating back to the 1950s.Read moreUnderground art
Why include Stockholmin your program?
Every year, Stockholm’s culinary scene grows ever more reputable. Increasingly diverse and innovative, the city offers a smorgasbord of foodie delights from Michelin-starred fine dining to ramen joints with queues around the block.
A journey of discovery
Stockholm boasts a museum for even the most niche of interests. With over 100 museums, castles and attractions, from the interactive ABBA museum to the medieval old town of Gamla stan, there’s no shortage of sites in Stockholm.
A feel-good trip
Stockholm has a unique approach to sustainability built on environmental, economic and social impact. With more people choosing to travel consciously, our city offers them the opportunity to experience a new destination in tune with their own values.
An eventful year
Stockholm is bursting at the seams with great events. New concerts, exhibitions, festivals, shows, and guided tours virtually every day of the year mean there's always something to explore.
Paint a picture with high quality images and videos
The high-quality photos and videos in our Media Bank show Stockholm in its best light. All assets are free to use.
What’s on in stockholm
Each year, we host a wide variety of public events, live concerts, international gatherings and much more. See a selection of Stockholm News & Highlights for the coming year.