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For travel trade

A dozen destinations rolled into one
A dozen destinationsrolled into one

Stockholm is a modern city and global innovator where trends in music, design, fashion, food and technology are born. At the same time, you’re always just a stone’s throw from untouched nature and right on the edge of a scenic archipelago. Introduce your client to our city of contrasts.

Photo: Henrik Trygg


Create wanderlust

We offer a number of tools that can help you to show why our city is a must-visit. We work in tandem with the local travel industry and are experts at supporting travel agents and tour operators.

How we can help

Photo: Henrik Trygg

Step into your clients' shoes

The best way to promote and sell a destination is to experience it for yourself. We offer travel agents a city pass which provides free entry to many museums and attractions as well as sightseeing by bus and boat in Stockholm.

Photo: Fond & Fond

Access to a ready-made network

Make instant connections with reliable and experienced partners. Whether you’re seeking to connect with a DMC, hotel, sightseeing or activity company, we’ve spent years growing our network and are pleased to share it with you.

Expand yourclients’ horizons

Stockholm is a characterful city full of scenic hikes, breathtaking views, world heritage sites, over 100 museums, and much more.

Summer evening in Stockholm.Photo: Anna Hugosson
Guide #4
The great outdoors

Nature reserves, parks, lakes and Stockholm, you’re never far from nature. It’s one of our city’s most unique qualities.

Read moreThe great outdoors
Why choose

Why include Stockholmin your program?

FoodPhoto: Agnes Gällhagen/Johnér
FoodPhoto: Agnes Gällhagen/Johnér
Reason #1

Foodie paradise

Every year, Stockholm’s culinary scene grows ever more reputable. Increasingly diverse and innovative, the city offers a smorgasbord of foodie delights from Michelin-starred fine dining to ramen joints with queues around the block.

Read more Foodie paradise
Two men walking down a staircase inside the Royal Palace in Stockholm.Photo: OnceUponAJourney/StockholmLGBT
Reason #2

A journey of discovery

Stockholm boasts a museum for even the most niche of interests. With over 100 museums, castles and attractions, from the interactive ABBA museum to the medieval old town of Gamla stan, there’s no shortage of sites in Stockholm.

Read more A journey of discovery
Visitors in the garden of City Hall, viewing RiddarholmenPhoto: Jeppe Wikström
Reason #3

A feel-good trip

Stockholm has a unique approach to sustainability built on environmental, economic and social impact. With more people choosing to travel consciously, our city offers them the opportunity to experience a new destination in tune with their own values.

Read more A feel-good trip
A view of the culture festival in StockholmPhoto: Herman Caroan
Reason #4

An eventful year

Stockholm is bursting at the seams with great events. New concerts, exhibitions, festivals, shows, and guided tours virtually every day of the year mean there's always something to explore.

Read more An eventful year

Paint a picture with high quality images and videos

The high-quality photos and videos in our Media Bank show Stockholm in its best light. All assets are free to use.


What’s on in stockholm

Each year, we host a wide variety of public events, live concerts, international gatherings and much more. See a selection of Stockholm News & Highlights for the coming year.

    Audience in front of a music performancePhoto: Visit Stockholm, Oskar SchellerThis season's highlightsWe make the most of springtime here in Stockholm. Many restaurants and cafés open their outdoor serving areas, and big events are staged in scenic locations.Read moreThis season's highlights
    A view of the start of Stockholm Half MarathonPhoto: Ramboll Stockholm Halvmarathon 2019Not-to-miss events in 2024Get in the know with our packed calendar of festivals, concerts, trade fairs, and more.Read moreNot-to-miss events in 2024
    FriendsPhoto: Anna HugossonFun activities in StockholmThere's plenty to do in Stockholm whether you're flying solo, in a couple or with the kids.Read moreFun activities in Stockholm
What others say

Words from thetravel industry